Daily Archives: 2023-05-23

The Sony A7R IV is a remarkable addition to Sony’s full-frame mirrorless range, raising the bar in terms of design, performance, and resolution. With a host of features designed to satisfy professional and enthusiast photographers alike, it is an exceptional tool that truly pushes the boundaries of photographic technology.   At the heart of the A7R IV is its 61-megapixel Exmor R sensor, which delivers unprecedented resolution. The images produced by this camera are truly incredible, with stunning detail and dynamic range. It also maintains Read More +

As we venture further into the digital age, the question of the impact that technology – particularly camera phones – is having on various industries is often posed. One such industry is professional photography. Are smartphones, with their rapidly evolving camera technology, an existential threat to the professional photography sector, or could they perhaps be a boon in disguise? The journey of photography as an art form and profession has been nothing short of spectacular. Over the centuries, this field has experienced numerous shifts and Read More +